representation in tech well-being community wealth
latina madrina: stories, lessons and hard truths from a brown latina in tech, 2024
In her debut book Latina Madrina: Stories, Lessons and Hard Truths from a Brown Latina in Tech, Julissa S. Germosén offers an empowering guide for Latinas, BIPOC, and other marginalized leaders navigating the challenging world of the technology industry and their personal identity. Drawing on her twenty-five years of experience, Julissa presents a roadmap to success that blends professional strategies with personal stories. Julissa shares her journey from an immigrant family to achieving global leadership roles at Microsoft, Salesforce, and tech start-ups. She provides readers with practical advice on topics like tackling microaggressions, the complexities of Latinidad, and creating financial well-being. Through her unique perspective as a Dominicana and café-con-leche Latina in tech, Julissa acts as your Latina Madrina—godmother—offering guidance, wisdom, and hard truths that can only come from someone who has walked the path.
I wrote a book about my twenty-five year career as a brown Dominicana in the tech industry to offer you something I never had - advice, guidance, and hard truths from someone I trust, a leader who looks like me.
Essentially, a Madrina.
I spill the proverbial café con leche and keep it real to help you on your tech and business career journey.
Think of me as your Latina Madrina.
praise for latina madrina
“Julissa's candid storytelling and actionable strategies offer a roadmap for every Latina in the professional world. She navigates the complexities of identity and ambition, crafting a legacy of generational wealth and leadership. This book is essential for all of us eager to transform challenges into stepping stones toward our dreams.”
— Cynthia Kleinbaum Milner, CMO MoneyLion,
Co-host A La Latina podcast
“There is something both familiar and fresh about the way Julissa captures the art of getting ahead in what remains a rough and tumble world of corporate America. Regardless of your background, learning to navigate the cultural landmines we all encounter requires a roadmap. Julissa not only provides one that’s practical and compelling but also with an engaging reliability that inspires as much as advocates.”
— Wyatt Kash, Senior Vice President,
Content Strategy, Scoop News Group
“This book is an essential read because it shines a light on the challenges Latinas face in the technology industry. Julissa has turned challenges into opportunities and illustrates how Latinas can succeed. Find out how as Latina Madrina epitomizes truth!”
— Frank Carbajal, Founder of EsTiempo &
Silicon Valley Latino Leadership Summit
“Your relentless passion, unwavering commitment, and invaluable insights have always set you apart, and now the rest of the world gets to witness and partake in the wealth of wisdom you have to offer.”
— Robert Santucci, Head of Strategic Direction,
Technology Executive